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Bricolage: Making Do With What is at Hand

I was invited to lead a team of authors to write a book chapter in Routledge's Companion to Entrepreneurship. The attachment is a printer's proof of Ch.10 on entrepreneurial bricolage - which was reviewed by Ted Baker who is probably the world's expert on the subject. The concept of bricolage originated with Levi-Strauss who did not conceive of its potential application to entrepreneurship. When an entrepreneur’s behaviour shifts to bricolage, his/her thinking might go like this:
- I can’t seem to access the resources I want (at this time);
- But I must solve the problem1 before me (now);
- So I’ll try new and varied uses and combinations of all that I can access readily; and, . . .
- Create a workable solution (for the time being)!

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